Interview with Fei-Peng Li from Keran Design ((http://www.keran.com.tw/works.html)
Where did you
grow up?
I grew up in Taoyuan city, which is 30 minutes driving distance from the capital
city of Taiwan, Taipei.
What was the
most popular course to study in the school when you attend school?
Back in 20 years ago, all the parents just wanted their children
to be a doctor or lawyer when they are done with the school. Barely anyone
would pick art as the major and there were not much art school to choose from
at the time. I was studying in a regular high school in Taoyuan city and then decided
to study painting as my major when I attended National Taiwan University of Arts.
How did you
decide to become a graphic designer, what were some of your inspiration in the
school, and what were some of the most important lessons you learned and
obtained?
I
started off doing painting as my major in the art university and decided to take
some classes that is somewhat related to commercial design. The main reason is the
trend of package and label rising in the late 1990 in Taiwan. Everyone started
to using computer to perform art and computer usage became more popular that
helped artist have more access to keep their works, also have more approaches
to show their works. I would say the technology is definitely the biggest
influence for me to started design. After I started taking graphic design for
package design, I realized that drawing and painting I used to do really help
me with the creative thoughts on the design projects. I was able to quickly
design that is extraordinary and different than others, which is the important
part of design. I really think that proper creativity is the key to successful
design one particular project. A successful designer needs to make the decision
and create pattern for the right client as soon as they can.
What are the challenges facing
the graphic designer position?
One of
the challenges for a graphic designer would be the idea, and suitability for
new project, which can only get better and better with more practices and more
experience involved. I would say to come up of an idea and how to transform this
idea to what you want the visual form to be is the most challenged circumstance
one graphic designer can encountered.
What do you see the
opportunities for this industry’s growth and development?
Graphic
design can be used in many approaches nowadays. From food packaging to anything
you can think of such as an advertisement on an airplane. The growth of this is
very wild and will continue to expand as long as more creativity are involved.
What makes a
good graphic designer today? How do you command attention in this field in this
age of interruption characterized by massive media advertisement that could
possibly neglect one’s talent?
The most
useful and most important facts for a graphic designer are the idea and the way
they visualize the concept, and the perfect manipulation of these two important
can easily make one individual a good graphic designer. A good graphic designer
with the above two facts can simply attract many traffic with his or her works,
but with such massive media advertisements we have in the modern era, a
positive attitude and enthusiastic admired motivation is a must in this
industry. By that means, I started my graphic design career by sending samples
of my works to the people that are in needed of graphic designers and personally
show them a concise stages of my way of design during the interview. I found
that is very effecting of getting one company’s attention.
What advice
would you give to young graduate students and aspiring university professors?
The
advice that I believe is the most efficient way to success is to try to view
the design that you are about to create in a client’s aspect, but not totally delete
the unique style of you way of designing.
What are you
currently working on?
I am
currently working on Kito Kito Japanese restaurant’s logo. We did their logo
and design in 2009. The client is now asking to change the color of the logo
and wanted a more refined logo, but not entirely changed the whole design. (http://www.taipeitimes.com/News/feat/archives/2009/12/25/2003461815)
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Interview with Yu-Ting Huang from Existence Design
Where did you
grow up?
I grew up in Taichung City, the third biggest city in
Taiwan. Located in the middle part of Taiwan. I have lived in there my whole
life and really enjoy being a resident of Taichung City.
What was the
most popular course to study in the school when you attend school?
The most popular course in the school during my years of
studying in the university is business administration. Elder people tended to persuade
younger generation study business more than any other subject. The school I
went to was Tainan National University of the Arts. I was doing Applied Art as
my major, which is mainly concentrating on industrial design for ceramic,
aluminum, and fiberglass materials.
How did you
decide to become a graphic designer, what were some of your inspiration in the
school, and what were some of the most important lessons you learned and
obtained?
I
became a graphic designer because I was introduced to Existence Design (a.
Design) as an internship company by one of my university professor, Wen Lin. I was
really aiming for graphic design for my profession because I really like geometric
pattern since I was young. I would just draw lines and circles all day in the
class and not doing anything else, which was not really appropriate but it
really makes me more creative in design. A lot of my current designs are still coming
from my childhood memories. The most important
lesson I have obtained during the years of my studying will be the creativity class,
which really helps someone from being lack of creativity to a very creative
designer. The class is all about making patterns and shapes that are going to apply
in the real world usage. I think a good graphic designer should be very innovative
with curves, lines, and color.
What are the challenges facing
the graphic designer position?
Challenges such as restricted ideas and limited sources are
the biggest challenges to graphic designer. A graphic designer often find
himself have no access of getting what he want to express with the real
material. Most of them are great ideas
but usually lack of the ability of making it in the physical form. A graphic
designer will also encounter the situation where they have only limited source
of making their work. An over scale project with standard printing device will
be an example.
What do you see the
opportunities for this industry’s growth and development?
The opportunities
for graphic design have a lot of potential. It ties with all the business
activities, and every field need graphic design to suit up their final
products. Graphic design covers from business environment design, commercial
display design, and business advertisement design; these jobs are getting more well
known and have more demand as the technology grows. As long as the technology
keeps evolving, there will be more opportunities for graphic design industry.
What makes a good graphic
designer today? How do you command attention in this field in this age of
interruption characterized by massive media advertisement that could possibly
neglect one’s talent?
I see
the graphic design career as a very beneficial job; I really think it helps old
business successfully changed their image of old traditional design into
something that fits the new modern society. One can really be a great graphic
designer if he or she emphasis on changing the old business logo to a new one
but should still be recognizable from the consumer.
What advice would you give to
young graduate students and aspiring university professors?
I would
suggest to someone who wants to be a graphic designer to observe a particular
subject more closely, and to see more designs of how they transformed from the
old one to new one such as the logo of Mazda and Adidas.
What are you currently working
on?
We are planning a digital technology collaborating project
with modern visual art conference at National Taiwan museum of Fine Arts for
the year of 2014. The purpose of this educational plan is to plan one
individual’s professional career that is related to digital art. This will help
many people that just graduated from college and assist them with what they
might be doing for their job with the skills they have.
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